About Me

Background

I am a designer specialised in project design and user experience.
Along the way I kept running into the same pattern: my clients have tons of great ideas, but they stalled from lack of structure.
That's what pulled me toward Design Thinking. It's not just guessing, it's an efficient working method.

Philosophy

Intuition gets you started, but it doesn't scale.
Design Thinking gives you a way to test assumptions, understand the people you're building for, and make decisions with more than just a gut feeling.
It's the difference between hoping an idea works and knowing why it will.

Who I work with

I enjoy working with people who are still shaping their idea, want to be part of that process, and would rather build the right thing than build fast and fix it later.